The platform is rolling out a new feature that enables them to cut down on the quantity of AI-created content appearing in their timelines. This step comes as the company disclosed that it presently contains in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a global release. This development comes amid a surge in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A large amount of this output is classified as low-quality AI content, a phrase for substandard, factory-style content that is frequently illogical or surreal.
Based on user feedback that numerous viewers like content made with AI tools, from AI artwork to informative clips, and we aim to offer the community the option to see more or less of that, based on their own preferences,” stated a spokesperson.
AI on the Platform
The service shared that there are currently 1.3bn videos on its network identified as made with AI. Collectively, over 100 mn media items are uploaded to the service every day, making AI content a limited portion of its overall inventory.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI content they view by accessing the content preference setting in the application and selecting AI-made media. Further subjects that are already be adjusted under the filter encompass politics, clothing, cosmetics, and dance.
Platform Guidelines
Its guidelines require creators to label “realistic” AI-generated content, and it forbids harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the platform will now apply an artificially created watermark to content produced via its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This action is intended to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is furthermore establishing a $2 million awareness program for experts and institutions to develop learning resources about using AI responsibly. This initiative will support charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has defended its content review process, following discussion over proposals to lay off numerous review team members in Britain. It is expected to reduce a significant number of roles in its trust and safety department in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A company official stated that people-led review would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it gets reviewed by people. The company stated a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
